In a broker’s daily life, referrals are key to success. After all, with that kind of attitude, you are able to win more customers. In addition, when you receive a direct referral, people come to you much more prepared and close to becoming customers. With that, your efforts are better used.
But how to get the precious indications in the real estate market? Next, you check the answer!
Have a quality service
A person will only indicate your services as a broker if you offer quality. Generally, because it is a more personal relationship, people are even more discerning when making a direct indication.
Therefore, take care to offer a quality service. Get to know your client very well and act with great professionalism, in order to resolve all your doubts and problems. This generates a positive impression that eventually becomes an indication.
Invest in a differential
Just offering a quality service is not enough, and the reason is simple: with more competition, more brokers will offer quality services. Therefore, you have to develop a differential that will make you stand out in this market.
It may be your 24-hour service, your agility in the process or the large portfolio of real estate options that will set you apart, but it is essential that you find what sets you apart from other brokers.
Know how to relate
Having good communication and knowing how to maintain relationships is key to generating a good lasting impression on your contacts. So, you have to know how to relate.
Even after the sale, for example, it is worth keeping in touch with customers. Making this relationship always strong helps customers to always remember you and, in doing so, make referrals to other people.
Who is also in your market can be a great bridge for new customers. For this reason, it is worth making partnerships with other professionals, including other brokers. By referring a broker to a client when you are unable to serve him, you can get referrals in the same situations.
It is also worth talking to real estate agents and other professionals who get in touch with anyone who is interested in buying, selling or renting real estate.
If you want to have referrals, you should also seek to encourage this practice. There is no need to ask directly or all the time, but encouraging your customers to talk about your services is a great practice.
You encourage this practice when, for example, you ask the client to give an opinion on your services or leave your contact in case he knows someone who also needs your work. In the end, giving these reminders increases the chances that you will receive the referral.
Take advantage of every opportunity
Not every referral needs to happen in person or directly between one client and another. Sometimes, just the fact that the customer leaves a positive evaluation on your social network already works as an indication.
Knowing this, you should take every opportunity to do so. Open spaces and communication channels where you can expose the opinion of those who have already closed a deal with you to strengthen your brand and get more referrals.
To get leads in the real estate market, you need to differentiate yourself, offer quality and maintain relationships. In addition, encouraging practice, maintaining partnerships and taking advantage of all opportunities make you even more successful!
Since brand building is so important in this process, take the time to read our article with tips for building your personal brand.