what is prospecting in marketing

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Marketing

Active Prospecting: Outbound Marketing vs Traditional Sales

Active Prospecting has always been seen as an area that depends exclusively on talent. The processes were impossible to replicate as they depended on the salespeople’s ability to generate rapport, overcome obstacles, and master the greatest number of closing techniques that existed. Particularly in Brazil, this is very bad. With this barrier to the evolution of the commercial area, […]

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